Why location matters for e‑commerce production in 2025

Fashion e‑commerce runs on rhythm: a dependable studio, consistent lighting and a crew that can move from on‑figure to stills to video without breaking cadence. For London teams, that often means an East London fashion photography studio—close to talent, efficient for travel, set up for repeatable systems rather than one‑off sets. With London’s studio landscape shifting this season, including changes at Spring Studios in London, many teams are re‑planning schedules and looking east; our Hackney base keeps production cadence and access intact.

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Our East London base in Hackney

LRP works from Hackney, East London, placing crews, models and stylists within easy reach of Shoreditch, London Fields and Dalston. That proximity reduces friction on multi‑format days and keeps delivery timelines tight.

• End‑to‑end production: casting, styling, HMU, lighting, set build, post
• Formats: on‑figure e‑commerce, product stills, 360 spin imagery, and e‑commerce video
• Consistency at scale: repeatable lighting recipes, colour‑true post, templated file delivery

For broader context on category shifts, read our note on industry shifts in e‑commerce photography and our perspective on video in fashion e‑commerce.

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What you get when everything runs under one roof

The value of a Hackney studio is logistical, but performance comes from process:

• On‑figure that respects proportion, skin tones and fabric behaviour
• Product stills with clean rendering of texture, stitching, hardware and edge paint
• Short‑form video loops to show drape, movement and surface sheen
• 360 spins where form and construction detail drive purchase intent
• In‑house post: colour management, retouch, crop/rename, DAM/PIM delivery

Explore our process primer: Mastering Fashion E‑Commerce Photography Production.

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A Hackney studio day, step by step

1) Intake — We ingest your PDP taxonomy, shot list and file naming so day‑one output drops straight into your system.
2) Casting & styling — Size curve, grooming and rails aligned to brand codes for consistent fit and finish.
3) On set — Calibrated lighting, tethered review, measured pacing; on‑figure, stills and motion sequenced to preserve continuity.
4) Post & delivery — Colour‑true retouch, crops and filenames supplied to your DAM/PIM with zero rework.

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Design principles for high‑performing PDPs

Best‑in‑class e‑commerce is built on repeatable systems:

• Lighting continuity across SKUs (no colour drift or flicker)
• Angle & crop discipline mapped to your playbook
• Texture fidelity (fabric weave, leather grain, hardware) without visual noise
• Motion where it matters (loops that communicate drape/fit, not filler)
• Speed to site with QA embedded during capture—not just in post

For environmental practice on set, see our note on sustainable fashion production in the studio.

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Access & logistics

• Location: Hackney, East London (convenient to Shoreditch, London Fields, Dalston)
• Transport: Quick access to Overground and bus routes; straightforward load‑in
• ‍Scope: London‑wide coverage; visiting teams supported with efficient schedules
• Enquiries: Get in touch

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If you’re planning a London run and need an East London fashion photography studio with Hackney access and one team across on‑figure, product stills, 360 and video, we’ll scope a day that fits your calendar and taxonomy. Enquire now.

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FAQs

Do you offer dry hire?
LRP operates as a full‑service production studio. If your brief requires a minimal footprint day, we’ll staff accordingly—but we don’t run unattended dry hire.

Can we combine on‑figure, stills and video in one day?
Yes. We sequence formats to maintain lighting and colour consistency while keeping throughput high.

Do you produce 360 spin imagery?
Yes—smooth frame cadence, even lighting and web‑optimised output are standard.

Which East London areas do you serve?
We’re based in Hackney and regularly work with teams across Shoreditch, London Fields and Dalston, as well as the wider London area.